Without fail, mailing strategies adjust for almost all marketers during peak. It’s the time of the year when everyone is taking advantage of the high propensity for consumers to spend those hard-earned dollars. Increasing the number of messages and offers, expanding targeting criteria to pull in seasonal purchasers and less engaged customers, and introducing new content and/or branding are just a few examples of how marketers adjust their mailing strategies.
When peak mailing begins, this preparation makes deliverability issues less likely to occur.
Zeta Global’s Deliverability team has put together a list of best practices which will always be the cardinal rule for achieving successful deliverability. Download this whitepaper to access it.