Consumers today expect businesses to serve them with a high-level of personalization, be it on website, mobile, email or even notifications. A basic level personalization can be achieved with the information that consumers explicitly provide. To offer a highly individualized experience to each consumer, enterprises require tracking and understanding their user behavior and preferences. This can be achieved using Artificial Intelligence (AI).
This eBook will act as a guide to help you optimize your marketing strategy across channels using AI.
After reading this eBook you'll learn the following: